About

Who I am

I’m a content designer and strategist, but sometimes I shorten that to simply “content junkie.” Originally from Texas, I now work and live in Los Angeles, but that doesn't stop me from dropping a “y’all” during conversation, bragging about the fact that Austin really is (and should stay) weird or arguing about the simple art of breakfast tacos.

What I do

If you’ve read the blurb on my homepage, you’ll know I have a hard time answering this question. As a content “junkie,” I strive to create usable, coherent content experiences, both on the frontstage and backstage. I believe in a content-first approach that leverages methods from related disciplines like service design, design research, user experience, information architecture and even journalism. 

When I started

I'm one of those people that can recall the exact moment I started swooning over content and design. It started at the age of 12, when I read my first magazine. I fell in love with the editorial experience of print magazines — how words, graphic design and photography come together to tell a story — and since then, I've been consumed with content in some form or fashion, first as a writer + editor, then as content strategist, and now as some sort of content + design strategy hybrid.

Where I’ve worked

I started out my career in journalism, working for various print and digital publications. From there, I moved into in-house content strategy, mostly for the web. My most recent adventure has been working at a design and innovation consultancy, where I lead content teams to create both digital and physical service experiences. 

Why I do what I do

The short answer is passion. The not-so-short answer is I have a lot of feelings. No really. Hear me out: For me, the most powerful content experiences are those that resonate with people, feel invisible and spark an emotional connection, but I've seen a lot of seemingly awesome experiences fall flat on their face. I believe frontstage experiences are only as good as the backstage processes that power it. And I’ve sat on both ends of those stages. I, just like most people, have been on the receiving end of unhelpful, disappointing content, be it through physical or digital touchpoints. I’ve also been a content professional mired in limiting technology, siloed teams and/or clunky workflows that cripple the end user experience. My hope is that by having feelings (more professionally known as empathy) and leveraging methods from various disciplines, I can transcend basic content best practices by designing meaningful, holistic content -first solutions for both end users and content creators.